Ulla Holma

Background

About Ulla Holma

As an innovation lead, I am passionate about questioning current strategies and operating models. I seek to find the connection between companies and their stakeholders through strategic foresight and people-centric thinking. For more than two decades, I have focused on strategic design, innovation, and business transformation. I've delivered award-winning outcomes for my clients and helped various companies rethink their businesses from their customers’ perspective. I've worked across industries, including mobility, construction, learning, finance, health and wellbeing, insurance, and consumer technology. I hold an MA from Aalto University School of Art and Design, a degree in urban design from LAB University of Applied Sciences. I'm also a visiting lecturer in urban design and strategic design at LAB University of Applied Sciences in Lahti. I'm curious about exploring the rapidly changing world and its impact on people, behaviour, culture, and businesses. I love the outdoors and heading for the sea, the mountains or the woods whenever possible. Core strengths: Strategic design, human-centred design, urban design, service design, business design, strategy, culture, innovation, behaviour models, culture, qualitative research, design thinking Other strengths: multidisciplinary teams, mentoring, facilitation, society