Ulli Appelbaum

Background

About Ulli Appelbaum

Ulli is an internationally recognized and award-winning marketing and brand strategy consultant and trainer with over 25 years of experience creating business-building brand strategies around the world.Prior to launching brand strategy and training boutique First The Trousers Then The Shoes Inc. in 2014, he held senior strategy roles at some of the world's top advertising agencies, including Head of Strategy at BBDO Germany and Leo Burnett Chicago and Global Strategy Director at Fallon Worldwide and SapientNitro.He has contributed to seven Effies and an ARF (Advertising Research Federation) Ogilvy award for Excellence in Research. His insights and strategies for Unilever, Procter & Gamble, Nestle, General Mills, Wrigley, Hallmark, Harley Davidson, Chrysler, Skoda, 3M, Ecolab, and many more have helped build these brands in Europe, Asia, Latin America, and the US.He is the author of the award-winning and best-selling “Brand Positioning Workbook” and the “Brand Positioning Development Method Cards” as well as the “Aha, The Ultimate Insight Generation Toolkit”, already used by tens of thousands of marketers and strategists around the world.He is a contributor to various trade publications in the US and Europe, a regular podcast interviewee, a speaker, and a regular guest speaker at the Hubbard School of Journalism and Mass CommunicationUniversity of Minnesota.His work spans the US, Europe, and occasionally Asia.He lives in Minneapolis, Minnesota, with his wife, three children, two dogs, and one crested gecko.