Umar Sherbaz
General Manager at Fission Fusion Fitness
Based in Dubai, United Arab Emirates
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Seniority
Manager
Department
General Business & Management
Location
Dubai
Industry
Health; Wellness and Fitness
Company size
4
Contact information
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u•••••••@fissionfusionfitness.com
Phone
5 credits+971 ••• •••• ••••
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Background
About Umar Sherbaz
I started as a client. I became a coach. Now, I scale luxury fitness businesses. With 12+ years in the wellness industry, I’ve led high-performing teams, built seven-figure sales pipelines, and grown social media followings from zero to hundreds of thousands—all while staying true to one mission: changing lives through health and performance. As General Manager at Fission~Fusion Fitness, I oversee business operations, team leadership, marketing, client experience, and digital growth. I specialize in helping boutique wellness companies scale like big brands—without losing their soul. Business Wins: Launched a digital coaching division:$120K in sales within 5 months Closed largest PT sale in company history: AED Grew IG from 8K → 148K | TikTok from 9K → 180K (organic) Built MIS system for ops + led SOP rollout across departments Leadership Style: Hands-on, people-first, data-driven. I empower my teams and hold them accountable to performance, culture, and service excellence.
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