Umer Paracha

Background

About Umer Paracha

Accomplished Digital Marketing strategist with extensive experience and success in maximizing global market share of top brands by spearheading successful B2B & B2C marketing strategies and campaigns. Career Highlights: • Instrumental in the development and implementation of a multi-channel lead generation strategy for QIAGEN in 2016, which grew MQL's by over 800% in the first 6 months and quadrupled lead to close rate (over $2MM in a month). • Quarterbacked marketing automation campaigns for Uberflip to generate $5 million in ARR. • Led marketing efforts of Canada's fastest growing e-commerce platforms with +1.5 million subscribers now acquired by shop.ca) • Setup the first digital e-commerce production platform in Pakistan. As of 2018, daraz.com by Rocket Internet hosts over products and is Pakistan's #1 E-commerce marketplace (now acquired by Alibaba Group) Specialties: Marketing Automation Sales enablement SalesForce.com Digital Marketing & Advertising E-Commerce Email Marketing CRM Social Media SEO & SEM Integrated Marketing Marketing Communications Brand Marketing B2C & B2B Sales Data & Strategic Analysis Usability Design & Testing Web Analytics Web Design & Production Customer Service Public Relations