Ursula Radwanski

Background

About Ursula Radwanski

I work at the intersection of innovation, partnerships, and sustainable growth, helping organizations translate strategy into real-world impact across cultures and markets.With 20 years of international experience across hospitality, SaaS, public institutions, and tourism, I’ve led initiatives that connect global vision with local execution — from scaling digital platforms across Latin America to managing a public–private innovation project that empowers local economies.Currently, at EMBRATUR (Brazilian Tourist Board), I manage a national innovation project in partnership with SEBRAE focused on developing a non-profit OTA platform for Smart Tourism Destinations. The initiative supports the digitalization of tourism sales while ensuring that revenue flows directly to micro and small businesses, reinforcing sustainability, trust, and destination-led growth.Previously, at Protect Group, I led partnerships and integrations across Latin America, onboarding over 85% of partners within my first year and contributing to a 2× increase in annual revenue. My background also includes senior operational leadership in luxury hospitality, where I developed a strong foundation in service excellence, crisis management, and people leadership.What defines my work: Cross-cultural intelligence — Swiss-trained, Latin America–based, globally minded Partnership-driven growth — aligning public, private, and community stakeholders Execution with purpose — impact measured in outcomes, not just intentOutside of work, I’m a long-distance runner, yoga practitioner, and lifelong learner who believes that balance, discipline, and curiosity are essential to sustainable leadership.I’m always open to conversations around innovation, impact, tourism, education, and digital platforms — especially when they contribute to inclusive and future-facing growth.