Usha Singh

Background

About Usha Singh

As Chief Operating Officer (COO) at Atrac Engineering Co, I am passionate about translating vision into operational excellence. I believe true leadership lies not only in achieving efficiency but also in empowering people, driving innovation, and building scalable systems for sustainable growth. With a proven track record in the automotive industry, I bring deep expertise in Quality Management, SAP ERP, Management Information Systems (MIS), Strategic Operations, and Project Leadership. Throughout my journey from General Manager-Operations to COO, I have consistently led cross-functional teams, enhanced operational agility, and contributed to strategic business expansion. I hold a Post Graduate Diploma in Business Administration (Finance) from Welingkar Institute of Management, strengthening my ability to align operational goals with financial sustainability. Today, I am focused on building high-performing teams, fostering a culture of continuous improvement, and steering Atrac Engineering toward greater market leadership. Grateful for the lessons of the past — excited for the opportunities ahead."Operational excellence with purpose, passion, and performance." Areas of Expertise: Operational Strategy & Execution Business Transformation & Growth Quality Systems & Process Excellence SAP ERP Implementation & Optimization Leadership Development & Team Building Financial Acumen & Strategic Planning "Committed to growth, excellence, and making a difference."