Vadim Krasavin

Background

About Vadim Krasavin

I have a vast background in global communications, being an entry point for all external campaign messages (or so-called, outbound marketing). I deeply like integrated campaigns, and collaboration with different departments within the company, everyone can contribute to great success. Furthermore, I am fond of creating holistic PR campaigns that can offer some of the most wide-reaching benefits for the brand. This helps to reach untapped potential and raise awareness with optimized budgets. Below-mentioned main areas of responsibility- Developing communications strategies and brand campaigns for regions (EU, APAC, META, LATAM, CIS)- Hero campaigns organization (worldwide, regional, etc.)- Global surveys conduction (including the development of the questionnaire, coordinating research with the market intelligence team & agency, drafting reports and communications materials based on results, planning communications’ assets, coordinating reports launch with regional teams, and analyzing projects efficiency)- Building strategic communication and PR roadmap around main product differentiators- Product launches effective strategy development- Product communication and global launches- Implementing special projects to raise brand awareness and trust in the brand - Building loyalty with journalists (special events' organization, activations, gift deliveries, exclusives, press conferences, industry report launches, global surveys, etc.)- Increasing interest in the products (B2B/B2C/affiliate programs)- Rapid response to media crises related to products & technologies- Developing and coordinating projects aimed at targeted enterprise business & tech decision-makers outreach- PR support for the company’s leading experts at the corporate level- Aligning with key stakeholders and developing projects in collaboration with social media- Start-up hub projects launch- CSR and Brand projects PR support