Vaishnavi Pathak

Background

About Vaishnavi Pathak

I’m Vaishnavi Pathak, a BBA student specializing in Finance and Marketing Analytics at Christ University. With a strong foundation in business principles and a growing interest in understanding consumer behavior, I’m passionate about blending data, creativity, and strategy to build impactful marketing solutions.At Zertain India Pvt. Ltd, I learned hands-on about digital marketing—planning campaign design, platform analytics, and content creation using tools such as SocialBee and Lemlist. This helped reinforce my critical thinking skills, ability to learn fast, and approach to marketing with both structure and creativity.Beyond the classroom, I am an active participant in activities that ensure well-being and sustainability. As a Peer Educator at the Centre for Counselling and Health Services (CCHS), I facilitate mental health advocacy and peer support. I volunteer at the Environment & Sustainability Cohort under the Centre for Social Action (CSA) as well, where I have participated in campus activities such as PARIHAARA'25, plantation drives, and paper bag-making workshops, and many more.I was also a member of FinMark, Christ University's Finance and Marketing Analytics Club, where I've contributed to event logistics and acquired meaningful experience in team coordination and project implementation.Earlier, I interned at Younity.in as a Business Development and Research Specialist, where I gained strong communication, research, and interpersonal skills working under tight deadlines.I am very interested in the marketing field, particularly where analytics, content, and consumer psychology insights intersect. I like to investigate how brands engage with individuals and how well-thought-out strategy can spur both growth and substantial interaction.