Valentin Escuredo

Background

About Valentin Escuredo

With 16+ years of experience in the beauty industry, I am a passionate and results-oriented leader who strives to deliver excellence and innovation for Lancôme, one of the most prestigious and iconic brands in the world. As the General Manager of Lancôme Italy, I oversee the strategy, execution, and growth of the brand across all channels and categories, from fragrances and skincare to makeup and digital services. My core competencies include marketing and retail management, analytical and financial skills, and digital and competitive analysis. I have a proven track record of driving market share, sales, and profitability for different brands. I have also successfully launched and managed multiple campaigns, products, and initiatives that enhance the brand image, customer loyalty, and online presence. I am a certified digital marketer and a lifelong learner who embraces new challenges and opportunities in the fast-changing and dynamic beauty sector. I am also a people-oriented and collaborative leader who empowers and inspires my team of talented and diverse professionals to achieve our shared vision and goals.