Valentin Schoettle

Background

About Valentin Schoettle

I'm a brand strategist and creator economy advocate, passionate about building bold, culturally relevant partnerships that drive real impact. With 9+ years in marketing, I’ve helped global brands grow by blending creative storytelling with digital-first strategies. After scaling TikTok’s Fashion & Luxury vertical in DACH, I now focus on shaping the content & creator landscape in Germany for YouTube — helping brands unlock the full potential of platform-native storytelling. From branded content and influencer marketing to sponsorship innovation and social commerce, I’ve worked across the entire marketing funnel to deliver campaigns that resonate with audiences and drive measurable results. I believe creators are the new creative directors — and when paired with the right strategy, they can build communities, drive conversions, and transform brands. Beyond platform strategy, I teach at IE University, where I lead sessions on brand partnerships, the creator economy, and digital innovation in FMCG, Fashion, and Luxury. What I bring to the table: • Brand Partnerships Strategy • Creator Economy & Influencer Marketing • Digital Campaign Execution • Sponsorship & Content Innovation • Thought Leadership & Public Speaking My Vision: I am dedicated to pushing the boundaries of creativity and innovation. By blending my strong skill set and interpersonal strengths, I aim to drive lasting impact and contribute to the growth and success of brands within these dynamic industries. I also embrace working in uncertainty and thrive by leading cross-functional teams. I have lived in more than 4 countries and speak 3 languages fluently (Native: German & English / Proficient C2: Spanish)