Van-Lang Cao

Background

About Van-Lang Cao

Multifaceted marketing professional with agency, supplier, and tech experience. I reach and exceed KPI's, whether through individual performance or teaching and coaching others. I enjoy collaborating in a team environment to gain different perspectives and refine strategies. With the industry's rapid pace, there is always something new to learn. I experiment and try new things and share this enthusiasm with others. I am a change agent. I help companies save time and resources by analyzing human and machine processes and improve them in innovative ways. This includes making sure data is clean at point of input, identifying inefficiencies and convincing people to change their workflow. I communicate effectively to obtain alignment. I use my knowledge of traditional and digital media,(including Broadcast, Print, OOH, SEM, Social, Programmatic, Ad servers etc.) in order to get buy in. Every day is a welcome challenge.