Vanessa Cobb

Background

About Vanessa Cobb

As the Marketing Creative Lead at HomeLife Media, I develop and manage social media strategy, product promotions, and multi-platform marketing campaigns that drive engagement and brand growth. My work extends beyond content creation—I lead graphic design projects, website design, and branding efforts to ensure a cohesive and compelling visual identity. Collaborating across departments, I oversee creative direction, ensuring all marketing materials align with our mission: providing meals to shelter pets and helping veterans with PTSD receive service dogs. I also direct photo shoots and guide our graphic design and video editing team, producing high-quality visuals that resonate with our audience. With a background in working with children for a decade before transitioning into marketing, I bring a strong foundation in empathy, communication, and storytelling—essential elements in creating impactful brand messaging. I’m passionate about blending design, strategy, and purpose to create marketing that not only converts but also makes a difference. Let’s connect!