Vanessa Sing

Background

About Vanessa Sing

I am a creative and data-driven marketing professional who specializes in designing video and digital strategies that connect audiences to brands in meaningful ways.My approach centers on collaboration, innovation, and impact. I believe in cultivating partnerships across teams — from product and creative to engineering and external vendors — to bring ambitious ideas to life while keeping campaigns efficient, on-message, and results-oriented.My career spans nonprofit, retail, and consumer technology industries, giving me a versatile perspective on how storytelling drives both engagement and revenue. At United Way of King County, I produced campaigns that humanized community initiatives and built donor trust. As Digital Marketing Manager at Mackie (LOUD Audio, LLC), I led high-profile product launches and directed multi-platform video campaigns that boosted quarterly sales by 26% and increased audience engagement by 38%. Through my creative studio, VII Wanders, I’ve also delivered end-to-end video productions for brands, artists, and nonprofits — blending creative direction with strategic distribution to maximize reach.My work integrates creative vision with performance analytics. I’ve optimized YouTube channels, elevated brand presence across Instagram, LinkedIn, and TikTok, and directed large-scale product storytelling that aligned with sales and marketing objectives. Whether developing content calendars, leading shoots, or analyzing KPIs, I ensure video and social campaigns deliver measurable growth while staying authentic to the brand.In today’s fast-moving digital landscape, I see video not only as a marketing tool, but as the most powerful way to build trust, spark curiosity, and inspire action. I thrive on bringing together cross-functional teams to create content that does exactly that.