Vanessa Thomas

Background

About Vanessa Thomas

Music industry executive with over 30 years experience in the Broadcast, PRO,DSP and Label space having worked in multiple different areas across North America. Diverse experience in Sales Leadership, Operations, Fundraising, Relationship management and as on-air Talent, working with organizations across North America. A highly motivated and tenacious individual who can develop and drive strategy while providing strong team leadership. Recognized for managing multiple business priorities and relationships while maintaining a relentless focus on delivering results. Solid track record of continuously achieving and exceeding targets during challenging times of transition and change in the music industry, for example from digital downloading to the streaming business model and pivoting during Global pandemic to move from in person events to partnering with National broadcasters garnering 300 times the media reach. PROVEN LEADERSHIP ACCOMPLISHMENTS Re-designed the Creative team, events and Gala strategy and fundraising initiatives at SOCAN. Executive Produced the induction ceremony at Massey hall in September 2017 of Neil Young, Bruce Cockburn, Beau Dommage and Stephan Venne. Garnered 46 million media impressions and sold out the venue. Cast and fundraised over 800K for 2022 induction ceremony, inducting Alanis Morrisette, David Foster, Bryan Adams, Jim Vallance and Daniel LaVoie. Elevated the Songwriters Hall of Fame through regional, broadcast and Gala inductions to over a billion media impressions to date. This number has doubled every year since 2016 with key partnerships, bigger event exposure and increased social media presence. Grew Monthly Active Uniques (MAUs) by in the first 6 months to 2.7M monthly users through target viral marketing campaigns and word-of-mouth at Songza Canada. Managed core revenue of $22M. Responsible for sales of all Nielsen music solutions and services across North America and Nielsen Entertainment products in Canada. Revenue Growth from $1.5M to $4M in 18 months. Grew business 125% by pursuing and closing on non-traditional opportunities. Developed new business and partnerships in the digital music space to increase awareness of the streaming music platform to the consumer and maximize the reach through multiple media platforms. Grew MAUs by 300K in six months.**Please note that I limit my connections on LinkedIn to those who I have connected with in person, or have communicated with extensively via email or other messaging.**