Vanessa Toperczer

Background

About Vanessa Toperczer

Vanessa Toperczer is a dynamic leader in consumer insights and brand strategy. She leverages curiosity and clarity to help organizations, from grassroots ventures to global corporations, grow through focused, data-informed decisions. She is a sought-after voice at industry forums, for leading publications and podcasts, a trusted partner to her clients, and a mentor dedicated to advancing the next generation of leaders. Vanessa works in true partnership with clients, who consistently share that the work delivers dividends to their business and sets them up for short and long-term success. Career Snapshot - Brings a 360° perspective on marketing, having worked across agencies, brands, non-profits, social enterprises, and insight-driven consultancies- Professional roles include influential contributions at Coca-Cola, ME to WE, Monsoon Communications, Anthem Worldwide, and now IMI- Recognized thought leader: frequent speaker and advisor at events such as CMO Forum, Shopper Marketing Forum, the Coffee Association Conference, and others- Featured guest on leading podcasts including The Food Professor Podcast and The Small Business Podcast, and contributor to leading publications, such as The Globe and Mail. 🧠 Professional Mission Vanessa’s philosophy is rooted in empowering brands of any size; emerging ventures, established icons, or non-profits, to make data-driven, fact-based decisions. She uncovers pragmatic consumer insights that fuel sustainable growth and brand transformation. She speaks passionately on topics like: • Building and protecting trust in branding (e.g, “Trust Exposed,” “The Power of Brand”). • Accelerating brand growth • Understanding purchase behavior and consumer sentiment across North America. • Unlocking strategies for small and mid-sized businesses to scale impact with clarity and purpose. Leadership & Impact - Motivates leaders and teams to see beyond current perspectives, shifting focus from obstacles to opportunities- Leads pragmatic workshops and brings “infectious energy”, sparking clarity and action among stakeholders- Actively contributes to the industry by judging the Canadian Marketing League and the Canadian Marketing Association (CMA) Awards, lending her expertise to recognize and elevate the best in marketing talent and innovation- Serves on boards, advisory boards and mentors rising talent (e.g, through Monday Girl mentoring, AMA Mentorship, NextUp Mentorship), reflecting her commitment to cultivating the next generatio