Vania Dorothea

Background

About Vania Dorothea

With over a decade of experience in the F&B and wine industry, I bring a unique blend of strategic marketing acumen, hospitality excellence, and entrepreneurial spirit. My journey began in 5-star hospitality, where I developed a strong foundation in guest experience and operational finesse. Studying in France deepened my appreciation for wine and pastry—and opened my eyes to the power of brand storytelling in the culinary world. Ten years ago, I joined Sababay driven by curiosity, passion, and a desire to grow a homegrown Indonesian brand with global potential. From Marketing Executive to now National Marketing Manager, I’ve led initiatives that build brand equity across platforms—integrating brand activations, digital campaigns, and immersive experiences to drive long-term growth. I led the development of the Sababay Winery Tour, now considered a must-visit wine destination in Bali—while still maintaining its boutique and authentic charm. The experience earned widespread acclaim and was recognized with the Tourism & Hotel Award in 2022 & 2024. Along my journey, I’ve also shaped trade marketing strategies—aligning cross-channel brand presence with commercial goals, amplifying visibility at key touchpoints, and supporting market penetration through targeted consumer and partner engagement. I thrive at the intersection of brand strategy, experience design, and execution—committed to growing brands with heart, leading agile teams, and championing Indonesian excellence.