Varesha Mauney

Background

About Varesha Mauney

Innovative marketing leader skilled at creating effective paths for growth and transformation in execution of organizational goals for B2B & B2C. My diverse experience in a range of industries encompasses strategic and advisory roles working closely with executive management, sales and business unit leaders to create marketing plans and tools that support products and services strategies. Out of the box thinker & positive disruptor, creative questioner & problem solver, project manager. Achievements include- Created global marketing team supporting $3B nuclear and non-nuclear sectors- Led marketing campaigns supporting aggressive growth from $500M to $1B in 3 years- Developed a new united corporate identity across diverse businesses. Value offered- Effective at leading cross-functional global teams and multiple stakeholders to achieve growth initiatives in complex and regulated environments- Experience developing and executing strategic solutions for a wide range of industries: B2C, B2B, SAAS, energy, industrial, retail, recreation, educational and nonprofit sectors- Customer centric with internal and external customers to understand needs and ensure effective value propositions in product introductions and continued success of portfolio of solutions and products- Operational focus on strategy, logistics and budget to ensure alignment and execution- Integral workstream lead for organizational change management over several integrations and acquisitions. Expertise: Strategic Planning | Sales Team Collaboration | Multi Channel Marketing | Campaign Design | Brand Management | Market Research | Communications | Budgeting | Vendor Management | Event Management | Talent Acquisition | Training Software and Program Development