Varshitha Ramesh

Background

About Varshitha Ramesh

Creative and innovative, I excel in building online communities and boosting customer engagement metrics to enhance organizations' social media presence and elevate brand awareness. My passion lies in crafting innovative brand identities and delivering brand-consistent, captivating, and authentic digital experiences. I excel in collaborating with Influencers, Content Creators, and Editorial & Community Management teams to bolster community efforts and develop localized social campaigns. With a skill set encompassing planning and executing effective social campaigns across diverse social media channels, conducting research on the latest market trends, brand audiences, competitors, and consumer journeys to drive engagements and conversions, and possessing articulate communication skills coupled with strong creative thinking and interpersonal abilities, I have honed expertise in community management, audience engagement, social media management, consumer trends, content creation, campaign management, e-commerce, influencer management, and communications. As a Marketing Manager - Social & Community at Zynga, I led the creation of compelling, high-quality, and original social media content, organic and paid, for the studio's social presence. Additionally, I orchestrated the development of robust community plans for forthcoming unannounced game titles, collaborating closely with the development team to gain profound insights into games in development, generate innovative ideas, and leverage novel methods to cultivate and expand the community. I've also played a key role in crafting content for gaming brands' landing pages and other website sections, writing numerous blog articles, and contributing to newsletters and email marketing initiatives. My technical proficiencies include Sprinklr, Sprout, Hootsuite, Adobe Photoshop, Discord, Wrike, JIRA, Airtable, MS Office, and Live Stream Production tools. Additionally, I'm fluent in Hindi, conversational in German, and possess a basic understanding of French. I'm dedicated to social media management, community building, brand development, and content marketing. My expertise spans various marketing channels including Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, Google Search, and Display. Recently graduating from CBS International Business School with an MBA in International Management, I'm eager to leverage my marketing expertise and MBA knowledge to drive growth for innovative organizations. Let's connect and explore collaboration opportunities.