Varun Kumar Rajmohan

Background

About Varun Kumar Rajmohan

As a finance manager at Sling TV, I have over eight years of experience in the media and entertainment industry, where I combine my engineering and business education with my analytical and strategic skills to deliver innovative and profitable solutions for the leading live TV streaming service in the US. I am passionate about creating value and enhancing customer satisfaction for the international programming division, which offers a diverse and compelling content portfolio across linear, SVOD, TVOD, and AVOD platforms.In my current role, I oversee the financial planning and analysis, budgeting, and content strategy for the international programming division. I support and advise the programming management team on various aspects of content acquisition, such as deal modeling, contract valuation, packaging, pricing, and ad-sales forecasting. I also perform subscriber economics, life cycle analysis, and marketing initiative feasibility analysis to optimize the performance and profitability of the international programming portfolio. I leverage my analytical skills and data analysis tools, such as SQL and Teradata, to generate financial reports, projections, and insights that inform business decisions and strategies. I am also involved in programming negotiation support, where I help negotiate and secure favorable terms and conditions for the content deals with the content providers.