Vasilissa Kovtun

Background

About Vasilissa Kovtun

As an accomplished Media Communication Leader with over seven years of experience in media strategy and client service, I excel in strategic planning, business development, and market research. My career highlights include leading large-scale cross-media advertising campaigns, managing international projects, and driving business growth through innovative solutions and efficient operations. At Amazon, as an EU Global Project Manager, I successfully coordinated operations across 13 European markets, fostering cross-functional collaboration and seamless communication. I excelled in managing urgent client tasks, demonstrating strong problem-solving skills and adaptability. My strategic role involved devising and implementing innovative project solutions, streamlining client operations, and enhancing business efficiency. This experience honed my ability to navigate cultural challenges and align project activities with global strategies, contributing to overall business growth. Previously, as a Senior Media Manager at IPG Mediabrands, I developed tactical and strategic plans for large-scale cross-media advertising campaigns for clients like LEGO and VK. I mentored junior team members, fostered a collaborative environment, and optimized ad placements through strong media partner relationships. My efforts in conducting market research and implementing A/B testing significantly enhanced campaign performance and ROI. In my earlier roles, I gained extensive experience in digital advertising tools, campaign performance analysis, and CRM and email marketing. I managed substantial budgets, optimized ad placements, and cultivated strong client and vendor relationships. My expertise in tools such as Google Analytics, Adobe Omniture, and Salesforce enabled me to drive user engagement and campaign effectiveness. With a Bachelor’s degree in PR and Advertising from the Higher School of Economics, I graduated cum laude, with a thesis on the online audio advertising landscape in Russia. My multilingual skills, including advanced English and intermediate German, further complement my professional capabilities. I am dedicated, creative, and known for my exceptional communication skills. I am passionate about leveraging my media strategy expertise to drive impactful advertising campaigns and foster long-term client relationships.