Vasily Kassab

Background

About Vasily Kassab

Vasily Kassab is an experienced creative / transformational leader and a proficient change champion known for his exceptional ability to guide organizations, functions and teams through transition, all over the world, while enhancing their brand value. His extensive expertise in the area of building Iconic Brands that engage culture together with wide international background have equipped him with a profound understanding of how brands should adapt, scale & thrive in emerging and developing markets and how customer experiences are intricately shaped by values & human centricity.Bringing strategic vision & Creative excellence into actionable business solutions, through transformation Vasily Kassab drives meaningful change within organizations, building teams with heart and fostering an environment of creativity and collaboration that positions brands for the future to thrive in dynamic changing world.Full oversight over all foods & beverages Brands in Latin America region across 34 emerging and developing markets, which include 2 of PepsiCo's top markets worldwide (Mexico and Brazil). Full responsibility over Licensing & Lifestyle Merchandising businesses of PepsiCo worldwide Held prior positions as Head of Design for Eastern Europe with full responsibility of a diverse portfolio; Food, Beverage and Dairy businesses