Vasundhara Kumar

Background

About Vasundhara Kumar

As a marketing and branding expert with 18+ years of experience, I have worked in various industries like BPO, Management Consulting, IT & IT Services, Media, Hospitality, Real Estate, Renewable Resources & FMCG (Milk & Dairy). At work, I am focused on driving innovative business strategies and process improvements from ideation to implementation, marketing & branding and ensuring the growth of the business. Apart from scalability, business strategies and overall management, my expertise lies in understanding the product/ service, consumer psychology and market intelligence which helps me in lead generation, brand management, GTM strategies and ensure long-term business vision. I have worked in both MNCs and startups to help them achieve their goals and managing the overall P&L. Over the years I have interacted and networked with senior management professionals along with managing vendor relations and negotiations. At present, I am helping ideas turn into names and names turn into brands by mentoring startups and founders. I also help established brands (B2B & B2C) switch to human-to-human (H2H) marketing strategies to capture the target audience, increase conversions and build brand loyalty. I am also building a virtual startup incubator (in stealth mode currently) that will eventually become an Amazon for businesses and all their needs. My entrepreneurship journey is allowing me to amalgamate my life purpose of helping people and building an inclusive community without borders as I strongly believe that success is only achieved collectively and not individually. I am passionate about animals, the upliftment of the rural economy, sustainable living and helping others with no agenda.