Vedran Dzebic

Background

About Vedran Dzebic

I’m endlessly curious about how people think, move, and interact with the world around them—and how emerging technologies can help us better understand and support those experiences. Trained in cognitive neuroscience, I use tools like AI, machine learning, eye-tracking and user simulation to uncover insights about human behaviour in complex environments. My focus is on how we perceive and navigate space, applying psychological and behavioural principles to interpret patterns, improve services, and inform strategy. The places where we spend our time shouldn’t just function—they should resonate emotionally, foster connection, and support a sense of clarity and wellbeing. I’ve brought these perspective to a wide range of environments—including hospitals, civic spaces, airports, and workplaces—ensuring that design decisions are rooted in both human understanding and technological possibility. Through research-driven methods, I help teams validate impact, build trust, and deliver more thoughtful, effective outcomes.