Vera Li

Background

About Vera Li

Hi there! I’m a product manager with a unique blend of expertise across business, design, engineering, and entrepreneurship. I thrive on building innovative products from 0 to 1 by identifying new market gaps and turning ideas into reality. My global experience of working and studying across diverse countries and cultures. My professional journey includes: Marketing Strategist at Ogilvy, developed strategic ad campaigns aligned with brand identity and business goals. Product Strategy at TikTok Ads, focus on developing GTM strategies to help TikTok capture the U.S. ads market share in its early stage. Product Manager at TikTok for Business, build SaaS products from 0 to 1, improving TikTok's influence in the B2B space. Founder and business development for an early-stage community food startup that grew to users, navigating product-market fit and early growth challenges. Now I’m back at Carnegie Mellon University, pursuing a cross-disciplinary program in Integrated Innovation for Products and Services, which brings together engineering, design, and business to foster innovation and practical problem-solving. I am eager to contribute my innovation and leadership skills to forward-thinking organizations that value growth and transformation. Let’s connect and explore how we can create a lasting impact together! Please feel free to reach out to me via email or LinkedIn.