Vera Tatro

Background

About Vera Tatro

I am a marketing leader with 12+ years of experience driving growth for global SaaS, cybersecurity, DevOps, and technology companies through Account Based Marketing (ABM), Demand Generation campaigns, and integrated digital strategies.I design and lead ABM programs that align sales, customer success, partners, and field marketing—delivering targeted campaigns that engage the right buyers, accelerate pipeline, and increase account value. My leadership style blends strategic vision with hands-on execution, fostering collaboration, cross-functional alignment, clarity, and empowering teams to deliver measurable outcomes across teams.I am a passionate believer in the power of AI to transform marketing and actively leverage tools such as ChatGPT, Copilot, Writer, and Mutiny to drive personalization at scale, optimize campaigns, generate content and unlock new efficiencies in data driven marketing. Proficiencies: Account Based Marketing Certified, Artificial Intelligence (AI) Marketing Enablement (Writer, Copilot, Mutiny), Demand Generation, Growth Marketing, Digital Campaigns, Intent Data and Personalization (Demandbase, 6Sense, Bombora), Data Analytics (Salesforce, PowerBI, Tableau), Marketing Leadership.