Veronica Behonick

Background

About Veronica Behonick

With extensive experience in sports public relations and marketing, I am passionate about creating and optimizing engaging content that connects the public to the team through compelling storytelling for fans and partners across multiple platforms. As the Social Media Manager, Influencers and Alternative Content at New England Patriots, I oversee posting and social interactions across Patriots social media platforms and ensure that they fit sponsorship requirements and brand standards. I approve, edit, and produce copy and graphics using various tools and apps for quality and consistency. I also manage the social media calendar, monitor trends and data, coordinate with internal and external stakeholders and brainstorm with various internal teams to optimize web content and drive traffic. I work to identify, connect and strategize with local and national influencers to promote the brand in new spaces and to different audiences. I have a master's degree in sports administration and management, and a field of expertise in content creation, marketing and public relations. I value teamwork, creativity, and innovation, and I strive to bring diverse perspectives and experiences to the organization. I have worked with various sports organizations across almost all the major leagues, including the NFL, NHL, and NCAA.