Veronica Gontier

Background

About Veronica Gontier

As a C-Level Growth Executive and Chief Marketing Officer, I am an agile trailblazer who guides innovative emerging Fortune 100 companies to scale for global growth while also revitalizing strategies for iconic brands including Capital One, SoulCycle, Tory Burch, Macy’s, JP Morgan Chase, and Bloomberg. A data-driven, customer-obsessed leader, I fuse consumer insights, big data analytics, Marketing expertise, digital transformation, strategy and D2C business model expertise to accelerate business growth throughout the entire customer lifecycle – from acquisition to retention, and loyalty. Additionally, I serve as Board Member and on the Audit & Marketing Committees of Safe Horizons, advising the largest victim services organization in the U.S. I am also a member of the Latino Corporate Directors Association, LCDA. As a native of Argentina and of Korean heritage who speaks English, Spanish, and Korean, I leverage my diverse background to bridge cultures across both businesses and customers. CAREER HIGHLIGHTS Provided strategic and annual investments oversight for Capital One across Marketing, Technology/Digital, and Data. Previously managed Global Digital E-Commerce at Tory Burch. Experience managing ~$250M P&L. Guided scaling of Capital One’s Card business – delivering significant NPV while scaling the organization, operation model, data infrastructure, and media mix to deliver sustainable growth. At SoulCycle, scaled customer base by 3X and as Scentbird’s Interim CMO, helped double customer base through rapid scale and investment. Through Marketing expertise, expanded Capital’s card customer base ~25% for past 2 years, and delivered strong Net Present Value to COF via full customer journey experience and Marketing, Digital, and Analytics expertise. Delivered significant revenue growth at Tory Burch via Applied Analytics, Segmentation & Customer Insights. Leverage digital/disruptive innovation to both scale startups and transform legacy Brands. Revitalized 150+ year-old Macy’s, introducing the voice of the customer, data/analytics, and digital capabilities. Pivoted SoulCycle from traditional to digital marketing. And exceeded sales goals at Tory Burch. Fuse deep consumer insight, analytics, MarTech and AdTech expertise to capture, convert, and retain consumers including using DMPs/DSPs, multi-touch attribution, and media mix models.