Veronica Rosso

Background

About Veronica Rosso

I am a Product Marketing Leader with over 15 years of experience in the consumer and business technology sectors. In my latest role at WhatsApp (Meta), I led the global launch of generative AI products, driving go-to-market strategy, product positioning, and product launch execution in over 20 markets worldwide. Throughout my career at Meta, eBay, and PwC Management Consulting, I’ve specialized in marketing strategy, go-to-market execution and cross-functional leadership, delivering results across complex, high-impact initiatives. Whether it’s shaping product narratives at scale or leading operational transformations, I thrive in fast-paced, high-growth environments where data, a consumer-first mindset, and team collaboration drive success. I’m driven by the potential of emerging technologies like AI to create products that solve real user problems and drive business growth. With a relentless focus on results, I bring a strategic, hands-on approach to delivering impactful go-to-market strategies while driving operational excellence.