Veronica Shale

Background

About Veronica Shale

Over 20 years experience in branding, marketing, storytelling. Strong credentials in social purpose and sustainability spaces. Can flex from strategic thinking to hands-on delivery and detail. Have a track record of inspiring teams toward measurable results, with entrepreneurial flair. In the face of ambiguity, often at pace, have successfully set-up, scaled-up and rolled out brands, communications, operations. Have worked in myriad of sectors. I do my best work when the work has a purpose beyond profit. SKILL SET Natural inclusive leader & team player - Intuitive ability to connect and mobilise team of stakeholders, internal & external - from creative to community, charity and corporate folk- Taps into rational and creative strengths to bring out the best and deliver what needs to get done - A strong work ethic and sense of accountability underpinned by a sense of purpose, and fun Proven smarts and compelling storyteller - Strong written, oral and presentation skills - to engage, inform and persuade - and to convert concepts into consumer speak and ideas that resonate - Can-do spirit to identify, create and leverage opportunities and improvements, even within setbacks - Solid application, use and management of operational tools and processes to ensure stakeholder engagement, productive collaboration, ongoing improvements and optimal project delivery Thrive under pressure - Proven ability to translate long-term goals into focused day-to-day deliverables, with ability to multitask, adapt and work decisively to ambitious targets, within tight timings - Track record of financial oversight, enhancing bottom lines, and spotting revenue opportunities - Resilient and resourceful, able to take instruction or take the initiative