Vickie Bechum

Background

About Vickie Bechum

As Director of E-Commerce and Logistics at Dental Herb Company since 2011, I’ve had the privilege of growing with a brand dedicated to delivering natural, effective oral care solutions. Over the past decade, I’ve developed and executed strategies across multiple e-commerce platforms, including Amazon (U.S. and UK), Walmart, TikTok, and WooCommerce, driving growth and expanding our reach in an ever-evolving digital marketplace. My expertise lies in Amazon selling, where I manage everything from product listings and SEO to PPC campaigns and logistics. I’m passionate about staying ahead of the curve with platform trends and policies to ensure optimized performance and customer satisfaction. Recently, I’ve expanded our operations into European wholesale and Amazon UK, navigating the complexities of international logistics, compliance, and market research to open up exciting new opportunities for the brand. I thrive on solving complex logistical challenges and creating streamlined systems that support growth and scalability. Whether it’s improving fulfillment processes, optimizing the customer experience, or exploring new sales channels, I enjoy rolling up my sleeves and getting results. Let’s connect if you’re interested in e-commerce, logistics, or exploring innovative ways to grow your brand online! Featured Skills E-commerce Strategy (Amazon, Walmart, TikTok, WooCommerce) Logistics & Supply Chain Optimization Brand Development & Content Direction Marketplace Expansion (US & International) Natural Products Industry Expertise Creative Problem-Solving Customer Experience & Fulfillment Personal Branding & Product Storytelling