vicky ganji

Background

About vicky ganji

Vicky is a digital native with deep experience in Digital Advertising and Artificial Intelligence Advertising. His strong orientation towards ROI driven digital engagements and Digital Media Advertising has helped create case studies with enterprise-level brands such as Nike Coca-Cola Adidas Samsung Airtel Turkish Airlines Diageo IBM Qualcomm and delivering business results which are 10x above industry standards. Also with brands like Save The Children he has worked to put the ‘social’ into social media. At Zoom TV Vicky helped crack the video monetization and distribution/syndication conundrum for our weak-broadband Indian market lifting yields from Youtube by over 400%. Vicky was one of the key speakers at Social Media Summit 2010 where he got a platform to share his expertise with the best from the industry. Brands Handled - Diageo Diesel Timberland Johnson & Johnson Movies Now ICICI Bank Tata Motors McDonald's UTV Group Zoom TV Cafe Coffee Day Sony Pix Tourism Australia Hyatt hotels Mango Fashion and many more. DUTIES | o Lead Digital Media team o Benchmark monitor and report online advertising media metrics o Research trends in digital media bloggers and Digital Media Planning and media buying o Recruit and manage third-party vendors including web developers designers search engine optimizers search marketers etc. o Online reputation and crisis management for brands across and company leadership o Advise on SEO and online advertising options o Maximize investments in social media to exceed ROI goals o Create standardized reports action-oriented recommendations and presentations for delivery to clients and internal leadership Specialties: Digital Advertising Client servicing Strategizing Social Media