Vicky Handley

Background

About Vicky Handley

An experienced, proven, dynamic and passionate marketing communications leader, who has played a key role in building the strongest financial brands in the UK. Responsible for planning, creating and delivering best in class marketing communications across Lloyds Bank, Halifax and Bank of Scotland brands. Managing and steering c£70m of media and creative investment, driving forward efficient and effective communications across our brands. An innovative leader that can operate at all levels of the organisation and can successfully lead teams to plan, create and deliver market leading, customer centre communications. Building advocacy, driving commitment to actions and breaking down barriers. I thrive on getting deep into the customer media ecosystem, ensuring communications across paid, owned and earned channels, achieve maximum reach and engagement - always considering the entire customer journey and experience. LBG comms lead in driving forward a more sustainable and inclusive approach to our marketing communications, across all customer touchpoints within our portfolio of brands. What can I bring- Marketing/Comms leadership: Integrated comms planning, marketing communications media and creative excellence - Integrated communications planning and campaign delivery through paid, owned and earned channels - Brand Leadership: Brand strategy, brand and media planning, brand delivery, brand identity and protection - Strategic partnerships & sponsorships - Budget management & reporting - Measurement & effectiveness: Brand and communications - Experienced leader who can operate at all levels - Strong judgement and analytical capability - Building high performing teams both internally and externally with agencies - Strong influencer and storyteller - Purpose & value led: Sustainable and inclusive LBG Comms lead