Victor Braga

Background

About Victor Braga

Bilingual Ads Manager with international experience driving performance marketing strategies across diverse markets. Specialized in managing high-impact paid media campaigns (Meta, Google, LinkedIn) with a strong focus on ROI, data-driven optimization, and creative strategy alignment. Adept at navigating multicultural environments and adapting campaigns to meet both local and global market demands. Fluent in English, with a proven ability to communicate and collaborate effectively across cross-functional, international teams. KEY SKILLS - Paid Media Strategy & Execution: Expert in planning, launching, and scaling paid campaigns across platforms like Meta Ads, Google Ads, and LinkedIn Ads—focused on ROAS and CPA targets- Analytics & Optimization: Skilled in A/B testing, performance analysis, and real-time campaign adjustments using tools like Google Analytics, Meta Business Suite, and Looker Studio- Creative Briefing & Collaboration: Strong ability to translate data insights into creative strategies. Collaborates effectively with designers and copywriters to deliver compelling ad assets tailored for different audiences- International Campaign Management: Experience managing ad accounts for brands across North America, LATAM, and Europe, adapting messaging and targeting to cultural and market nuances- Budget Ownership & Scaling: Proven success managing budgets from $1K to $100K+/month, ensuring profitability while testing new growth opportunities- Client Communication & Reporting: Clear, concise communicator with experience presenting campaign performance to stakeholders in English—ensuring alignment, transparency, and strategic buy-in- Platform Certifications & Tools: Certified in Meta and Google Ads; proficient in tools like SEMrush, Hotjar, HubSpot, and ClickUp for full-funnel marketing and workflow management- Agile & Results-Oriented: Thrives in fast-paced, remote-first environments. Excellent time management, prioritization, and adaptability across shifting campaign needs.