Victor Chan

Background

About Victor Chan

I am a luxury brand and retail leader with over 20 years of experience across Asia and Europe, shaping marketing strategies, driving CRM transformation, and elevating customer engagement for world-renowned maisons. Throughout my career at Richemont (Jaeger-LeCoultre) and leading luxury fashion houses, I have: • Directed regional brand and customer engagement strategies across Hong Kong, Macau, Taiwan, and Korea, integrating Salesforce CRM and building journeys for 100K+ clients. • Designed and executed high-impact activations, including Masterclasses Watchmaking experiences, achieving record-breaking High Watchmaking transactions. • Balanced heritage and innovation by aligning visual merchandising, boutique storytelling, and digital transformation to strengthen brand equity across APAC. • Partnered with senior leadership to create 3-year brand roadmaps and retail excellence programs that improved client retention and drove sustainable growth. I am passionate about building brand relevance through storytelling, digital innovation, and customer experience excellence. My goal is to continue shaping the future of luxury by leading brand strategy and market growth in Greater China and beyond.