Victor Garzon

Background

About Victor Garzon

As the General Manager of Burns, I lead a dynamic team of professionals, driving business solutions that seamlessly integrate technology, creativity, and innovation. Our mission is to amplify our brand's presence in Peru, enhance profitability, and achieve substantial revenue growth. Under my leadership, we've collaborated with esteemed brands such as Entel, La Positiva Seguros, Molitalia, and Grupo Rockys, delivering impactful results that resonate in the market. As we look to the future, I am committed to driving innovation and sustaining growth, ensuring that Burns remains at the forefront of delivering business solutions that make a difference. My journey is rooted in a multicultural approach to strategy, honed during my tenure as Chief Strategy Officer. I empowered clients to meet their business and brand objectives through problem-solving strategies that combined a deep understanding of human behavior, cultural biases, and high-impact creative outcomes. I've had the privilege of working with major global and local brands, including Coca-Cola, Sprite, KitKat, Ab-InBev, Nestlé, and Scotiabank. A standout experience was collaborating with the Pan American and Parapan American Games Lima 2019—the world's third-largest sporting event. From Peru, I led global and regional projects for KitKat, Scotiabank, and Ab-InBev, demonstrating our capability to influence markets beyond our borders. Throughout my career, I've been honored with 55 Effie awards, including two Grand Effies and five Latin American Effies. Additionally, my work has been recognized with the first Innovation Grand Prix at the Cannes Lions International Festival of Creativity for Peru and seven CLIOs, reflecting a commitment to excellence and innovation. I am passionate about fostering environments where technology and creativity converge to solve complex business challenges. By understanding cultural nuances and consumer behavior, I aim to create strategies that not only meet objectives but also resonate deeply with target audiences. As we look to the future, I am committed to driving innovation and sustaining growth, ensuring that Burns remains at the forefront of delivering business solutions that make a difference.