Victor Leoncelli

Background

About Victor Leoncelli

Having come from a Media and Advertising background I have a great understanding of the current Australian media landscape, and given my current studies into Digital Media, I have a solid grasp on the new and emerging changes to this landscape. I believe this gives me a solid grounding to work across digital and traditional media campaigns working across a wide range of mediums from my time studying design: video (TV/online), sound (radio/online), graphic design (UI/UX), web design (front end development), 3D Design (interactive/games/animation including static and motion capture), Interactive Multimedia design (projection based, experiential design) and much more. My time at RMIT studying Advertising allowed me to hone a business focused creativity through execution of media plans, advertising concepts and more. I was recognized as one of the finalists for the Sexton Media plan, which was a major project supported by Mitchells (Dentsu Aegis) at the time, which gave me the opportunity to present to agency and real clients. This lead to my successful application at Nine, where I learn the media landscape and was promoted to the role of Account Executive. From there I was approached by SBS and offered the same role. After a couple of years at SBS I decided I wanted to round out my creative practice, moving away from media sales and into the role of a designer across the aforementioned mediums. I have learnt solid principles of design along with a holistic, comprehensive skill set across these varied design areas. In my time studying digital media I have maintained a GPA of 3.3, with my final year of results still to be achieved. I have proven myself by being granted limited opportunities such as a MAGI (Masters of Animation, Games and Interactivity) Workshop on VR storytelling (afforded to only two applicants of the entire student cohort) and being accepted to study abroad at RMIT Vietnam in Ho Chi Minh City for my final semester.