Victor Vu
Relationship Manager Apj Brand Experience (Bx) at Qualtrics
Based in Sydney, Australia
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Seniority
Manager
Department
Sales & Business Development
Location
Sydney
Industry
Software Development
Company size
6.1K
Contact information
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v•••••••@qualtrics.com
Phone
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Background
About Victor Vu
My professional passion is to deliver sustainable and profitable brand/management strategies, via data and research-led actionable insights.>> With over 16-year international experience working cross-function (market research, digital/branding marketing and management consulting, cross-sector (e-Commerce, FMCG, financial services), cross-culture and region (APAC); my success focuses are emotion-driven storytelling, efficient communications & targeted stakeholder management.>> I am Australian/Vietnamese citizen currently residing in Sydney.=SKILLS=> Quantitative Market Research: conduct market research study of wide spectrum: Brand Perception, multi-country Brand Tracking, Customer and Consumer satisfaction, Customer Segmentation, Mystery Shopper, Usage-Habit-Attitude Study, utilizing inferential statistical techniques via SPSS > Qualitative Research and Interview: conduct in-depth interviews with client management team members to gain insights in corporate strategy, business process and operating models for gap and improvement identification > Market Entry Strategy and M&A pre-feasibility study: conduct market assessment to help client make informed decisions on Go / No-Go and winning strategy into new markets: Market & Risk Assessment, Competition Analysis, Market Sizing, Size of Prize Forecast, Key Success Factors and Considerations and Business Case building =INDUSTRIES SPECIALTIES=> e-Commerce > Technology, Media and Telecom > Consumer Business > Financial Service =SKILLS=> Qualtrics: CoreXM, BX, DesignXM, Conjoint, MaxDiff, Segmentation, Pricing, Concept Test, CX program.> Web analytics: Google Analytics > Data analytics: Tableau, SPSS > Social Media Management tool: Hootsuite > Google Ads > Facebook Business Manager=ADDITIONAL INFO=> Languages: English, Vietnamese> Australia Permanent Resident
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