Vidhya Kripashankar

Background

About Vidhya Kripashankar

15+ years of professional, full-time copywriting experience across agencies, markets and industries • Experience in all key advertising mediums: Digital, print, outdoor, television, radio • Worked on a diverse spectrum of industries: Foods, Banking, Hospitality, Real Estate, Clothing, Biotechnology, etc. • Experience in various digital formats: Website content, emails, banner ads, articles, Facebook videos, online consumer engagement activities and even a virtual reality film • Global experience: US, Canada, Europe and Asia • Proven track record in varied writing styles: Short, clutter-breaking headlines; precise, engaging body copy; TV scripts, Radio spots, Banner ads, Website content, email copy, articles, etc. • Superior organizational skills: Detail-oriented and experienced in coordinating activities for multiple projects, ensuring deadlines are always met • An adaptable team player: Working with Art, Copy, Account, Strategy teams as well as directly with clients to provide engaging, relevant, effective and creative solutions • End-to-end creative conceptualizing and execution: From attending briefing sessions, conceptualizing, writing, editing and proofreading, to presenting communication campaigns to clients • Skilled at working with subject matter experts and adapting their knowledge into campaigns, articles, website content and more. • Consistently recognized by clients, the management as well as peers for exceptional work and interpersonal skills.