Vignesh Shankar

Background

About Vignesh Shankar

Fueled by a passion for driving brand triumphs through dynamic communication and strategic marketing initiatives, Vignesh Shankar is an accomplished professional with a robust track record of over 10 years in the automotive, FMCG, and Entertainment sectors. Leaving a mark at Mercedes-Benz India During his impactful tenure at Mercedes-Benz India spanning over 5 years, Vignesh orchestrated and led new initiatives. The #MercFromHome campaign, born in response to the pandemic, not only left an indelible mark but also evolved into the company's pioneering online sales platform. In 2016, amidst challenges such as 'The Diesel Ban,' his team's adept crisis management influenced the NGT's decision. He successfully managed test drives, mega product launches, and international media events, all while upholding the revered corporate image of the iconic Three-Pointed Star! Establishing connections with contemporary influencers, including @Supercarblondie, marked a transformative shift in the industry, earning him the affectionate moniker 'Bro' from some of the nation's most esteemed automotive journalists and influencers. Learning & growing at Britannia Industries Limited Stepping into the role of Britannia Industries' first ever dedicated PR Manager in June 2021, Vignesh swiftly propelled the brand to international acclaim within two years. Campaigns like #BringBackMilkBikisClassic earned accolades at distinguished national and international award ceremonies. Beyond campaigns, he contributed to impactful D&I narratives, deftly handled organizational crises, and secured corporate cover stories in leading publications, significantly elevating the legacy firm’s corporate standing. His standout achievement as the Best Debutant at the prestigious 'Markus Awards' catapulted him into a challenging new role as a Product Innovation Manager, for the flagship brand, Britannia Good Day. Beyond Professional Pursuits Beyond his professional journey, Vignesh thrives on diverse pursuits. Whether exploring the latest automotive innovations or embarking on culinary adventures, he actively seeks the excitement of new experiences across geographies. As an avid traveler, football enthusiast, and dedicated family & friends’ man, he is recognized for his amiable nature and knack for fostering camaraderie wherever life takes him!