Vijay Krishnan

Background

About Vijay Krishnan

I'm a People Manager and Analytics Leader with over 15 years of experience driving business impact through data, digital analytics, experimentation, and optimization.My expertise lies in building and leading high-performing analytics and CRO teams, crafting measurement strategies, and translating complex data into insights that influence business decisions. I’ve delivered impactful work across industries including banking, telecom, insurance, retail, and technology, helping enterprise clients improve their digital acquisition, engagement, and conversion outcomes.Today, I specialize in:Leading teams of analysts, insight specialists and experimentation specialists to deliver insights and measurable business outcomes.Digital Analytics implementation & strategy: designing tracking solutions for digital journeys across web and mobile to answer business question that drive conversion and revenue growth.Experimentation & optimization – A/B testing, personalization, and customer journey analysis that improve conversion rates and digital experiences.Product advisory – Contributing to data product (CDP) development by bridging business needs with engineering capabilities.Client partnership – Building long-term trusted relationships with enterprise clients across New Zealand and Australia.I’m passionate about turning data into stories that influence decisions, leading high-performing teams, and helping organizations unlock the full value of their digital and data investments.Tools and Technology stack:• Digital Analytics - Adobe Analytics, Google Analytics, Hotjar• Optimisation Solutions - Adobe Target, Audience Manager, Google Optimize• Tag Management Solutions - Adobe DTM and Launch, Mobile Services, Google tag manager• Customer Data Platform - n3hub• Data Analytics - SQL• Visualization - Analysis Workspace, Google Data Studio, PowerBI, Tableau