Vikas Babu

Background

About Vikas Babu

An individual with a knack for turning data into decisions and clicks into customers. With nearly 3 years of hands-on experience in the paid media space, I’ve lived and breathed Google Ads, sculpted high-performing PPC campaigns, and helped brands grow smarter, not just louder. What sets me apart? I don’t just launch ads—I build campaigns with purpose. I dive deep into audience insights, obsess over A/B test results, and continuously optimize to make every dollar count. Whether it’s reducing CPA, boosting CTR, or discovering that golden long-tail keyword, I’m in it for the measurable impact. I thrive in fast-paced environments where curiosity meets execution. Give me a budget and a business goal, and I’ll give you a performance story worth sharing. Specialties: 1. Full-funnel Google Ads & Paid Social Strategy 2. PPC Optimization & Budget Efficiency 3. Keyword Research & Competitive Analysis 4. Campaign Reporting & Client Communication 5. Team Collaboration & Creative Alignment Let’s just say: paid media is my playground, and I’m here to win—ethically, efficiently, and with heart.