Vikas Bhargava

Background

About Vikas Bhargava

In order to excel in today’s competitive business environment, a successful Marketing Executive needs a balance of strategy, analytics and project management expertise - backed by robust leadership skills. I combine over 11 years’ experience leading strategic marketing optimization initiatives for multiple high-profile organizations; making the forward-looking decisions that drive significant, sustainable and scalable business growth; facilitating high-impact, story-driven and personalized customer experiences that raise the bar in innovation and profitability; and spearheading the projects, programs and optimization initiatives that sustain an efficient, productive and globally competitive organization. I excel at delivering high-ROI user experiences, aligning marketing strategy with user needs, optimizing every step of the e-commerce user journey, employing change management initiatives to streamline business performance, and bridging the gap between on-paper strategy and real-world execution. I believe a successful marketing leader must combine a detail-driven mindset with a holistic, big-picture organizational vision to create a balanced strategy that successfully unites short-term business goals with long-term strategic objectives. I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, presenting to a crowd, negotiating with a vendor, or anything in between; I communicate quickly, accurately and effectively. I am a creative and resourceful professional with a unique ability to look beyond the present and imagine future possibilities and opportunities for my company. In today’s rapidly evolving business landscape, you need inquisitive thinkers who ask ‘why’. That’s me. I am curious. I question. And in so doing, I am constantly developing new ideas and better solutions. Key Skills Product Marketing User Experience Optimization Customer Journey Mapping Specialist Sales Enablement Cross-Functional Collaboration Innovation Driver & Change Agent Strategic Sales Funnel Management Marketing, Advertising & P.R. Top-Tier Communicator & Visionary Conversion Rate Optimization Data Analysis & Trend Identification