Vikas Khanna

Background

About Vikas Khanna

Since Sep’16 Asian Granito India Ltd. Growth Path Sep’16-Apr’19 Sr. General Manager -South and West Zone Since Apr’19 Associate Vice President - Ceramic Wall Division Pan India Operations Key Result Areas: • Supervising sales and marketing manpower as well as the hiring and training of personnel; tracked performance of company’s sales unit (staff, account and regional managers) and profit centre management • Spearheading Profit Centre Operations of product portfolios, managing annual business turnover of INR 1500 Million per annum supported by a team of 145 members • Executed the additional responsibility of managing West Zone for Ceramic floor, wall and vitrified verticals and a turnover of INR 1600 Million per annum • Devising & implementing Go-to-Market Strategy for new markets, basis feasibility study of neighboring markets, launching new products, enhancing profitability and developing high performance teams • Performing market assessment for developing potential partners and accordingly defining market entry strategies; preparing monthly, quarterly and annual sales forecasts • Penetrating business in the assigned territories and consistently improving profitability; identifying changes in market demand and new streams for revenue growth; revamping sales strategies for expansion of market share • Identifying potential customers in the responsible geography, presenting them with basket of products and ultimately creating long term strategic accounts for clients • Dealing with a large base of 200 no. of key accounts; establishing productive and professional relationships with key personnel in assigned customer accounts for repeat orders; negotiating & closing agreements with customers • Ensuring effective hiring, orientation, training, development and retention of BU sales team members; displaying a dynamic leadership style to motivate and empower a team to ensure successful achievement of EBITA • Developing best practices / new processes to help the organization further scale; liaising with Finance Team for proper follow-up of outstanding balances • Analyzing client list for growth opportunities; researched and supervised new sales prospects • Executing innovative promotions to enhance brand visibility and a suitable media plan, in coordination with the marketing team and external agencies • Conducting manpower management and strategy formulation & supervising the outstanding collection and revenue generation • Steering the territory mapping and development and improving the vendor relation management