Vikas Manhas

Background

About Vikas Manhas

Annual Media planning, negotiations, buying & Execution of same in Coordination with area offices and gauging the response of the advertisement release in more than 26 News papers & 32 National-regional channels & amendments in the media planning accordingly. Worked in very close coordination between the agency & senior management for Creative designing of annual magazines, diary, Product guide, leaflet, Newspaper advertising in accordance with customer expectation. Developed Corporate Identity programme for the entire dealership network and implemented the same for Sonalika Tractors across the country. MIS preparation and submission of report to VP (Marketing) on weekly basis, Analyzes current performance, trends, market conditions, and other contributing factors. Conceptualization, briefing-scripting-story board- shooting and pre & Post Production of TVC in more than 8 Languages and release of the same on more than 30 channels. Handling Ad Agency & Media vendors for all ATL & BTL activities independently Demonstrated skills in planning, coordinating, executing and measuring the post eval of various BTL projects of Sonalika International. Responsible for all brand related activities at the regional & national level designing and implementing image building activities to enhance brand image and consumer promotions to ensure brand visibility, awareness and recall. Analyzing competitors, Dealer performance, Industry growth & trend for focusing branding activity & accordingly budgeting.