Verified recordHospitals and Health Care

Vikas Pathak

Growth Marketing Manager at Nivaan

Based in India

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Seniority

Manager

Department

Advertising & Marketing

Location

India

Industry

Hospitals and Health Care

Company size

Contact information

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v•••••••@nivaancare.com

Phone

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+91 ••• •••• ••••

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Background

About Vikas Pathak

As a Growth Manager at 2070 Health, I am at the forefront of pioneering multi-channel marketing campaigns that have successfully achieved a 4.5X return on ad spend (ROAS). My role involves reducing customer acquisition costs (CAC) by 30% and enhancing lead quality through strategic targeting and meticulous campaign optimization. With a Bachelor of Technology in Electronics and Telecommunications from Pune Institute of Computer Technology, I harness a solid technical foundation to drive marketing innovation. Our team's collective efforts have resulted in the design and implementation of comprehensive customer journey maps, significantly improving lead quality by 40%. Utilizing my proficiency in business metrics and tools such as Facebook Ads Manager, I collaborate with cross-functional teams to align marketing strategies with business objectives, ensuring sustainable growth and market competitiveness.

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