Verified recordFood and Beverage Manufacturing

Vikas Shukla

Sales Controller at Vibrant Foods

Based in Birmingham, United Kingdom

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Seniority

Director

Department

Sales & Business Development

Location

Birmingham

Industry

Food and Beverage Manufacturing

Company size

175

Contact information

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v•••••••@vibrantfoods.com

Phone

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+44 ••• •••• ••••

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Background

About Vikas Shukla

26+ years of commercial leadership defined by driving consistent double-digit growth and navigating high-stakes landscapes across FMCG, Banking and Automotive. Currently leading full P&L accountability for a £30M+ portfolio within a Private Equity-backed environment at Vibrant Foods, transforming complex market challenges into profit-driven operations. Strategically based in the UK's central commercial hub, providing an ideal vantage point for national GTM execution and cross-functional alignment of sales, marketing and supply chain. Expertise is built on a global commercial foundation, having scaled regional distribution footprints for international powerhouses in India—including Panasonic and Apollo Tyres—before moving to and dominating the UK retail sector. The focus remains on high-velocity revenue optimization and building resilient, agile teams that deliver maximum stakeholder value in the UK’s most competitive categories.

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