Vikas Vikas

Background

About Vikas Vikas

Participated in creating multichannel digital marketing strategies and drive its execution. Plan, and Implement all digital marketing campaigns from start to finish. Create infographics, images, videos for social media, search, and other digital marketing campaigns. Monitor customer reviews and social media posts across all platforms, engage with end-users, and liaise internally to respond to questions in a professional and timely manner. Training and helping the team on best practices and how to achieve the monthly goals and targets. Responsible for increasing business by proactively prospecting, pursuing, and closing new business. Meeting and presenting the company portfolio to the prospective clients at the C-level. Conducting initial campaigns to the prospective segments to identify new business opportunities. Researching for new, interactive, and latest updates and taking initiatives & developing strategies to enhance and expand company's online presence. Design, develop & execute digital marketing campaigns using social media & other web tools. Analyze product and performance data to measure performance, identify and prioritize opportunities for improvement and report to internal and external stakeholder. Consistently optimizing Facebook and Google ad campaigns, keyword research, landing pages, ad copy to decrease budget and maintain/increase conversion rates. Partner to build an always on AB test calendar across digital product platforms with a goal of maximizing acquisition and conversion, working cross functionally to implement test and scale successes with agility. Monitor & make improvements to ongoing campaigns & strategies to ensure optimal performance.