Vikki Makinson

Background

About Vikki Makinson

A highly experienced & qualified marketing and communications professional. B2B and B2C experience across a breadth of marketing areas including digital. Highly capable in developing and implementing innovative integrated marketing strategies. Skilled in leading a team, managing budgets, stakeholder management and strategic marketing planning and delivery. I consistently deliver and make a difference through supporting others in achieving their goals, being relentlessly focussed on meeting customer needs and making sure an organisation’s objectives are met. I develop clear business and marketing strategies for success based on market and audience data and insight. I'm hands-on and agile in approach in order to successfully balance strategy and tactics to achieve results. Wide range of marketing experience across a breadth of areas including: marketing strategy, media strategy, brand management, brand guidelines, content strategy and management, PR, social media, website development, website usability, web analytics, copywriting, paid-for media campaigns (TV, press, radio), direct mail, email CRM programme management, film, internal communications, paid search campaigns, search engine optimisation, display advertising, events, OOH, brochure/literature production, domain management.