Vikram Bopparathi

Background

About Vikram Bopparathi

Experienced Deputy General Manager with a demonstrated history of optimizing business operations and driving growth in the sales and marketing domains. Skilled in operations management, sales strategy development, and marketing execution. Adept at fostering high-performance teams and implementing strategic initiatives to enhance operational efficiency and achieve sales targets. Proven track record of delivering results in dynamic and competitive environments. My core competencies include developing and executing successful digital marketing campaigns that increase customer engagement and enhance brand awareness, designing and implementing highly effective SEO and SEM campaigns, leveraging tools like Google Analytics and marketing automation platforms to optimize campaigns, increase ROI, and provide actionable insights, managing the social media presence, increasing brand visibility and engagement across platforms, supervising content marketing strategy, editorial calendars, and website administration for multiple campaigns, and spearheading and executing highly targeted PPC campaigns. I also develop and execute strategies to diversify revenue streams, establish and maintain strategic partnerships, perform thorough ROI analyses, develop and deliver training programs for sales teams, and monitor competitors to provide insights and strategies. Additionally, I assist in designing and conducting design thinking sessions to drive the roadmap, design, and development of customer experiences, employing wireframes, mock-ups, and prototypes to develop and refine user interface design and architecture, and creating application User Interfaces (UIs) by using cutting-edge front-end technologies. I have successfully increased the brand awareness, user retention, and conversion rate of IACG Multimedia through innovative and user-centric design and marketing approaches.