Vikram Loona

Background

About Vikram Loona

A seasoned professional with over 30 years of extensive experience in the Alcobev industry, possessing a thorough understanding of managing large-scale business operations across diverse markets. Skilled in overseeing high-value & volume and multi fold portfolios, managing NSV over Cr through a wide range of segments, from top-end luxury BIO brands to bottom line popular brands. Proficient in leading and developing large teams, with over 100 people reporting direct & indirect, and navigating complex distribution channels involving CFAs, promoters, franchisees, and wholesalers across multiple states, each with unique RTM and excise regulations. Recognized for pragmatic commercial approach, honed through hands-on extensive experiences from grassroot roles to overseeing business operations for cluster of states, with a proven record of success across various roles in direct sales, customer marketing, innovation and franchise-based business. Demonstrated excellence in managing diverse sales channels, including Off-Trade, On-Trade, Wedding Banquets, BIO Duty-Free Bonders, Wholesale, Company-serviced depots and through franchise partners. With extensive experience in innovation and franchise roles, I bring a comprehensive understanding of Alcobev product knowledge and brand-building strategies, closely aligned with the premiumization journey over the past three decades. My thorough understanding of excise and other statutory regulations, combined with a strong focus on micro-level data analysis for customer segmentation and outlet profiling, creates a well-rounded skillset essential for driving growth in the Alcobev industry.